The Roadmap

Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more. Best of all, leverage Marketing Assistant to work smarter and faster.


  • Boost customer engagement and conversion with personalized experiences and offers that connect with your customers, when and where they expect it.
  • Drive to insights lightning fast. Use insights to optimize campaigns, messages and offers. By doing your job faster, you’ll have more time to be creative and strategic. 
  • Leverage AI-powered insights and capabilities to deliver the right message and offer at the right time in the right channel to grow customer loyalty and revenue. 

Content is a cloud-based content management system (CMS) that leverages AI services to help marketers build engaging digital experiences quickly and easily across all channels, applications and embedded devices.


The intuitive UI enables marketers to quickly make updates to content and websites. Powerful APIs let developers place content wherever needed to provide a consistent brand experience. Our zero-configuration embedded content delivery network (CDN) ensures high performance at scale.


  • Build a rich content model and update images and text more easily and quickly. Automatic image profiles adapt your images for every use.
  • Save time by using AI to augment your content metadata with thousands of pre-trained tags. It is easier and faster than ever to find what you need.
  • Leverage Content’s integrated, zero-configuration CDN. Scale to integrate content and content management functions wherever needed with REST APIs.

Analytics is a bundle of distinct products that helps marketers make smarter customer experience decisions based on insights into behavior across touch points and channels.


Only Acoustic gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience occurring across your digital channels. This macro-to-micro view gives you both the “what” and the “why” behind performance. The end result is the insight you need to optimize journeys to boost conversion and maximize profitability.


  • Use AI-powered customer analytics to gain the insights needed to enhance engagement and conversion.
  • AI-powered customer analytics automatically surfaces opportunities to boost revenue while identifying the struggles that cost you conversions.
  • Easily exchange customer data across your marketing ecosystem for holistic customer insight. Link to automation systems to execute data-driven marketing.
  • Know what marketing campaigns, touch points and cross-channel customer journeys drive revenue and other outcomes. Understand what’s not working and where to increase investment.
  • Got a question? Need a metric or report? Ask the AI-powered assistant in natural language and get results in seconds.

Commerce provides a powerful customer interaction platform for omnichannel commerce. It provides easy-to-use tools for business users to drive increased conversions.


Business users can create and manage precision marketing campaigns, promotions, catalog, and merchandising across all sales channels. Commerce is a single, unified platform that supports different business models, like B2C (consumers), B2B (directly with businesses), and marketplaces. Commerce is built on an API-first architecture, making it simple to customize, scales easily, with the security and high-availability that your customers expect.


  • Get Creative with an API-First Framework
  • Manage B2B and B2C on One Commerce Platform
  • Enhance Customer Experiences with AI

8% delivered compound annual growth rate in 14 years (electric industry)

108% increase in conversions with Commerce insights (retail industry)

5% increase in revenue with cross-sell promotions (retail industry)

Modernize with intelligent order fulfillment

  • Meet complex order management challenges and high customer expectations. Orchestrate your entire fulfillment network with powerful core capabilities and next-level options.
  • Combine multichannel order aggregation, inventory and delivery visibility, and service availability within a single platform, for truly omnichannel order fulfillment.

Customize monitoring and alerts

  • You can easily tweak the out-of-box dashboard to fit different roles, with drag-and-drop widgets for popular features.

Take real-time, immediate action on capacity

  • For any location, in seconds you can adjust capacity for pick-up in store and shipping, and automate order reassignment with customized business rules — all without an IT ticket.

Deliver the order promise with intelligent fulfillment

  • View accurate, real-time global inventory from all channels
  • Order, fulfill and return from anywhere, to anywhere
  • Allocate inventory and resources from any internal or external source, with order promising and scheduling rules tailored to your business
  • Coordinate order orchestration across your extended supply network

Reverse logistics

  • Efficiently manage returns and repair processes
  • Link return and repair requests to original sales orders to enable repair lifecycle tracking
  • Use flexible business rules to track reverse inventory back to the right location, including partner locations

IBM Sterling Supply Chain Business Network provides secure, cloud-based connectivity with customers, partners, and suppliers. You can quickly engage with more than 800,000 preconnected trading partners to onboard in hours or days, not weeks.


AI provides real-time intelligence and recommendations to get ahead of supply chain transaction issues to ensure orders are delivered on time. Blockchain empowers transparency and trust with multi-party visibility of digital events across your supply chain.


  • Realize value from AI and blockchain that deepens visibility into B2B transaction lifecycles so you can make faster more informed decisions
  • Streamline connections and collaboration with partners to increase efficiencies and reduce costs
  • Leverage the cloud to deliver the demand-driven and trusted B2B integration your business requires
IBM Sterling Supply Chain Insights is an AI-enabled solution that delivers real-time intelligence to optimize supply chain performance by quickly correlating data from siloed systems, capturing organizational knowledge and creating digital playbooks.

The solution is a critical part of our IBM Sterling Supply Chain Suite, powering both the Intelligence Services and Control Tower capabilities. Supply Chain Intelligence Services leverages composable data and AI services that are trained in supply chain and open to developers. Developers can create purpose-built control towers using Control Tower Solution Blueprints to accelerate data integration.

  • Gain end-to-end visibility across systems and partners and optimize collaboration to align supply chain operations to customer needs — drive up to 95% efficiency when tackling recurring challenges.
  • Proactively predict, assess and mitigate disruptions and risks to enable a more resilient supply chain and safeguard your brand — reducing disruption mitigation time from days to minutes.
  • Use data-driven insights that uncover savings opportunities you couldn’t see before to increase efficiencies and reduce costs — improving productivity by reducing information retrieval time by 90%.