The Marketing Roadmap

NextBlue’s Marketing Roadmap is a precise process that will make sure you benefit from all the advantages of an Alliance of Businesses that offer you best-of-breed AI solutions, technologies and expertise that interact seamlessly with one another to support you on your Marketing Journey to AI-powered marketing.

The NextBlue Alliance has focused on building a series of activities that allow you to navigate with peace of mind on the road to AI-Powered Marketing. From easy to operate campaigns that exceed customer expectations, built on high-performing content, and measured by analytics that provide you with the insights you need to optimize journeys to boost conversion and maximize profitability, Ai is there to boost your CX at every touch point. We’ll provide the data behind most of your Marketing Decisions!

Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations.

Content is a cloud-based content management system (CMS) that leverages AI services to help marketers build engaging digital experiences quickly and easily across all channels, applications and embedded devices.

Analytics is a bundle of distinct products that helps marketers make smarter customer experience decisions based on insights into behavior across touch points and channels.

Commerce provides a powerful customer interaction platform for omnichannel commerce. It provides easy-to-use tools for business users to drive increased conversions.

Order Management provides intelligent order fulfillment, customized monitoring and alerts, reverse logistics, and enables your immediate adjustment on capacity.

IBM Sterling Supply Chain Business Network provides secure, cloud-based connectivity with customers, partners, and suppliers. 

IBM Sterling Supply Chain Insights is an AI-enabled solution that delivers real-time intelligence to optimize supply chain performance by quickly correlating data from siloed systems, capturing organizational knowledge and creating digital playbooks.

Use Cases

  • HCL Unica Campaign
  • Acoustic Campaign
  • Personalization
  • Deliver via channel of customer choice
  • HCL Unica Campaign
  • Omni Channel Experience
  • HCL Unica Campaign
  • Acoustic Campaign
  • Acoustic Campaign